In his role as SVP, Managing Director of the Blue business unit at Critical Mass, Bill is responsible for leading the strategic and business direction of Critical Mass' oldest and largest account: Mercedes-Benz USA. His automotive-industry acumen and passion -- born out of a family deeply rooted in the industry -- have been vital in making MBUSA.com the premier automotive website. As the head of our Client Delivery practice group, Bill oversees our Account Management, Project Management, and Quality Assurance practices.
During his time at Critical Mass, Bill has led a number of award-winning solutions for the Mercedes-Benz USA account. Bill led one of the largest initiatives Critical Mass created for Mercedes-Benz -- designing and developing an integrated network of dealer websites. Bill and the team met the challenge of bringing together multiple stakeholders with varying business needs to build a first-of-its-kind solution in the automotive space.
For Bill, Critical Mass represents a culmination of all his previous work, from cars to technology. He loves the combination of solving problems and building relationships. Prior to joining Critical Mass Bill worked with a global automotive technology solutions provider.
Bill is a sports enthusiast: golfer, cyclist and member of the Critical Mass recreational hockey team. In fact, he's the highest scoring left winger on the leadership team. (Actually, he's the only left winger on the leadership team.)
