With more than 9 years of proven marketing experience, Carla is Vice-President, Managing Director for the Orange Business Unit and leads the account manager discipline at Critical Mass. Carla provides senior leadership to a variety of our clients including Hyatt, Albertsons, Blue Cross/Blue Shield of Arizona, Kaiser Permanente, and USAA.
Carla has a well-rounded background and has worked in Project Management, Account Management, and eMarketing. She has worked with a variety of clients, as well as spending almost two years as an Account Manager on-site with Dell. She was integral in the launch of new Dell online applications such as Dell Easy Buy and the Dell eCatalog. She has also been instrumental in developing our relationship with Dell on a global scale -- including successfully implementing eMarketing programs for Dell Canada and Europe.
Prior to joining Critical Mass, Carla honed her marketing expertise with several Canadian-based agencies including work at Ogilvy, with Canadian Airlines and TELUS Mobility. Her interest in how things work and how people think helped her develop a keen sense for online business strategy. She also has a passion for seamless integration of online and offline marketing.
Originally from Canada's West Coast, Carla now makes her home on the prairies in Calgary, Alberta. Carla holds a Bachelor of Commerce in Marketing from the University of British Columbia and is an avid traveler.
