With his experience in interactive marketing strategy, Chris uses keen insight and careful planning to balance clients' needs with their customers' needs.
He leads some of Critical Mass' largest accounts including Dell, Hyatt, Albertsons, and New Balance, yet still manages to find time to effectively lead and manage internal operations for the company.
As a former account director and senior team member, Chris worked on Reflect.com, Procter & Gamble and Mercedes-Benz USA. Perhaps most notably, he spearheaded the re-launch of Dell's website, and brought the world's largest e-commerce site on-time and on-budget, to an audience of more than 80 countries in 18 languages.
Chris spent the summer of 1994 on a dig in Tunisia. He suspects the 120-degree temperatures may have something to do with his ability to focus when the heat is on.
