Scott has nearly 15 years of experience in media and internet marketing. Formerly the VP eMarketing at Critical Mass, his team built digital marketing strategies for prominent clients including Dell, Mercedes-Benz, Rolex, Hyatt, and Albertsons.
Prior to joining Critical Mass, Scott spent more than three years as Director of Product Marketing at Yesmail, a leading online relationship management company. Managing execution and sales for all products, Scott was instrumental in winning business from HP, Visa, Countrywide, Nestle, ABN-Amro, and British Airways.
For 6 years, he worked in a gamut of areas including print, television, radio, alternative media and the Internet. His client work included U.S Robotics, Sears, True Value Hardware, The Home Depot, and Kmart.
Scott received his undergraduate degree from the University of Iowa, and his MBA in Marketing and eCommerce from Loyola University, Chicago.
With a passion for emerging media, next-generation technologies and original content, Scott is poised to help lead Critical Mass and its clients into the future of digital marketing.
Scott considers his greatest life moment to be a toss-up. It's either Paul Konerko's World Series Game Two grand slam for his beloved White Sox in 2005; or the birth of his two children...
