AdWeek
09/10/2007
How important is it for an agency executive to have a Facebook page? What about using a feed reader or tagging? Critical Mass vp of experience design David Armano doesn't think all agency execs should be all Web 2.0 all the time, but he does think it is important that they should be familiar with the tricks of the trade in the ever-changing digital landscape. He presents a checklist of 10 questions on Logic+Emotion to gauge agency execs "empathy" with the digital world.
