Critical Mass -

HSMAI Awards Critical Mass Two Adrian Awards

In the 51st Annual competition, out of almost 1,300 entries submitted, our Hyatt Resorts Ultimate Adventure Challenge entry was judged as one of the best in multiple categories by expert hospitality, travel, tourism and media professionals.

Critical Mass earns highest honors at Interactive Media Awards

The 3 "Best in Class" winning campaigns include:

Albertsons Traditions Made Easy,
SuperValu Selection '07, and
Vic Wonder: Vegas Visionary.

Critical Mass Receives adTech's People's Choice Award

Critical Mass receives adTech's People's Choice Award for our work on the Mercedes-Benz USA GL Teaser banner in the Best Large Format Ad category.

Critical Mass Takes Four Gold W3 Awards and Sixteen Silver Awards!

The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Winning work includes the following:

Gold: BF Goodrich Outstanding Trails Microsite in the automotive category;
Gold: Pampers.com in the Children category; and
Gold: Rolex.com in both branding and home page categories
Silver: Hyatt Place
Silver: Rolex.com (in 6 different categories)
Silver: Dixie Zap-A-Germ Banners
Silver: Pampers Caterpillar Widget
Silver: Pampers.com
Silver: Vic Wonder: Vegas Visionary
Silver: Mercedes-Benz USA C-Class Launch
Silver: Mercedes-Benz USA Fashion Week
Silver: Mercedes-Benz USA GL-Class Teaser Banner
Silver: GP Disney Storybook Sweepstakes

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Critical Mass winner of Eight Creativity Awards

This year's competition had over 2,700 entries from 45 states and 29 countries. Critical Mass recieved honors for both website and eMarketing campaigns

MBUSA Fashion Week, Silver, Consumer Website
Pampers.com, Silver, Consumer Website
Dell XPS Fight Banner, Gold, Banner Advertising
Albertsons Salmon Floating Banner, Silver, Banner Advertising
Albertsons Traditions Made Easy, Merit, Consumer Website
SuperValu Selection '07, Merit, Consumer Website
Rolex.com, Merit, Consumer Website
MBUSA C-Class Microsite, Merit, Consumer Website

Critical Mass Cited As Leader By Independent Research Firm

Calgary, AB and Chicago, IL - Interactive firm excels in review of 15 Web design agencies.

Critical Mass wins Chicago Chapter Addy Award

Albertson's Traditions Made Easy Campaign wins a GOLD Addy in the local Chicago area competiton and adances to the National Competition

Critical Mass wins "Best in Industry" designation at the Web marketing Association's Internet Advertising Awards

Citi Cards Site / Best Bank Interactive Application
2007 GL-Class Launch Teaser / Best Automobile Rich Media Online Ad
Albertsons Checkout Exploding Banner / Outstanding Rich Media Online Ad
Albertsons Traditions Made Easy Microsite / Outstanding Microsite / Landing Page
The Pampers Baby-Dry Caterpillar Widget / Best Family Interactive Application
Easy Ups -- I'm Just Like You / Best Family Microsite / Landing Page

Rolex.com wins FWA

Rolex.com Wins the FWA Site of the Day
We are pleased to announce that the Rolex site has been selected to receive the FWA Site Of The Day (SOTD) Award for 14th March 2007. FWA is an industry recognised award program, established in 2000, showcasing websites who use cutting edge technology, together with inspirational ideas, that lead the way for future generations. It will also enter the contest for Site of The Month.

MB Fashion Week selected as Adobe's Site of the Day

Making a triumphant return as the sponsor of Fashion Week for the next three years, Mercedes-Benz created an engaging online user experience to emphasize its relationship with the fashion industry. Featuring sleek black-and-white photography, subtle video, and an elegant design, this interactive site, designed by Critical Mass using After Effects, Flash, and Photoshop, is a visual treat.

Rolex.com Selected as Adobe's Site of the Day

Critical Mass rolls out a classy site for Rolex. Visitors experience the luxury watch collection and Rolex brand through stunning graphics and video, as well as rich transitions and navigation. Built with After Effects, Flash, Illustrator, and Photoshop.

Feature:

Critical Mass Cited As Leader By Independent Research Firm