CALGARY, Alberta & CHICAGO--(BUSINESS WIRE)--Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, has appointed Mark Szabo, Taro Ramberg, Karolina Vieser, Kamal Syan, and Carolyn Robertson to their leadership team.
In their new roles as Vice President, Managing Directors, the five executives will provide leadership to their respective business units, facilitating communication between clients and teams. Senior level strategists, Managing Directors manage and grow client relationships and Critical Mass visibility. These individuals must also build and foster high-energy, multidisciplinary teams working across many geographic locations. The five new vice presidents have been promoted and/or hired after demonstrating outstanding strategic and leadership abilities.
Mark Szabo, a 12-year marketing veteran, who holds both MBA and law degrees, has worked on premier luxury brands at Critical Mass, including Mercedes-Benz and Rolex. Previously, he held the position of Planning Director, focusing on customer insight and implementing new technology. Szabo will now lead a 40 person team on Rolex's extensive web initiatives.
Taro Ramberg has played a central role in Critical Mass' long-standing partnership with Mercedes-Benz USA (MB-USA). He has a strong background in account management, working with clients such as Volvo, Lexus, Harley Davidson, United Airlines and Pfizer, and also ran the Critical Mass New York office for four years. Ramberg will now oversee the development of all MB-USA's interactive strategies and programs for both corporate and the distributed dealer network.
Karolina Vieser has been account director in Critical Mass' offices in Austin, Texas and Stockholm, Sweden during her seven years with the agency. In Austin, she helped grow Critical Mass' Dell account. In Stockholm, she led both Web site and global online marketing for Saab in 20 languages. Vieser will now lead the Moen, QVC and Hyatt relationships out of the Critical Mass Chicago office.
Kamal Syan, a proven entrepreneur and former business owner, has extensive experience in customer service and delivery. During his two years at Critical Mass, he has helped foster strong client relationships on numerous accounts, most recently as a program director on the MB-USA account. He will now be leading the breadth of digital initiatives for CitiCards, the Citi Thank You Network, and Citibank online, with a team in Toronto and New York.
Carolyn Robertson's client services and strategic cross-channel marketing experience spans a wide range of industries, including grocery, gas & financial services. She joined the Critical Mass team with eleven years of customer-relationship management experience, most recently with the AIR MILES Reward Program, Canada's premier coalition loyalty program. Robertson will be responsible for the USAA and Kaiser Permanente teams from the Critical Mass headquarters in Calgary.
"Our five new leaders each have a tremendous track record as senior-level strategists," said Dianne Wilkins, Chief Executive Officer of Critical Mass. "They have demonstrated a remarkable ability to grow client relationships, build great teams, and bring a structured approach to Critical Mass' business and client services. We are confident that these top professionals will provide the superior insights that clients have come to expect from us."
About Critical Mass
Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, helps the world's leading companies use digital media to increase revenue, reduce costs and deepen customer relationships. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York, Las Vegas, Atlanta, Austin, Geneva, and London. For additional information, visit www.criticalmass.com.
About Omnicom
Critical Mass is a part of Omnicom Group Inc. (NYSE: OMC - News) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
