Trouble keeping everyone up to speed? See how this easy-to-use tool can organize your team. Picture this. You have a senior executive who is responsible for your digital initiatives.

While many sectors have seen sales drop due to the recent economic downturn, luxury brands, from watches and cars to clothing and jewelry, have the benefit of a clientele that, for the most part, remains unaffected by the financial strains that restrict mainstream consumers' spending.

What do you think when you hear the term "direct marketing" and how has it changed? Honestly, the first thing that pops into my mind is junk mail and bad fonts…but that's an old stereotype.

It was the year 2000. I had been with digital shop Agency.com for less than six months when I got the call. It was Jon, one of our business development people. "We got it," he said. "We won the Grainger.com business!" Huh? I was less than enthusiastic.

Horizon Interactive Announces 2008 Winners: - Best of Category -- Mercedes-Benz USA Fashion Week - Gold -- Official Rolex Website -- Dell XPS and Alienware "Everyone Dies" -- NASA.gov

It's a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging -- and the title of chief blogger -- is beginning to hit its stride.

Digital Marketing Agency Critical Mass Recognized by "Oscars of the Internet" CALGARY, AB and CHICAGO, IL - The Webby Awards, the leading international honor for the Web, has recognized the Official Rolex Web site as an "Official Honoree" - a distinction reserved for online work exhibiting remarkable achievement.

Mercedes-Benz wanted to increase awareness of and engagement with its brand. The challenge was finding the right way to communicate the brand's commitment to style, high design and luxury while still engaging a Web 2.0 user that expects innova¬tive and exclusive content.

CALGARY , Alberta & CHICAGO--(BUSINESS WIRE)--Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, has been named the interactive agency of record for Pearle Vision, one of the Luxottica Group's retail brands.

CALGARY, Alberta & CHICAGO--(BUSINESS WIRE)--Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, has appointed Mark Szabo, Taro Ramberg, Karolina Vieser, Kamal Syan, and Carolyn Robertson to their leadership team.

The Advertising Show interview was an excellent opportunity for Di to gain visibility for CM and position herself as an industry expert, speaking live with the show's hosts for approximately 120,000 listeners.

WHEN MERCEDES-BENZ USA (MBUSA) SIGNED on as the title sponsor of IMG's New York, Los Angeles and Miami fashion weeks, it was the first time the three properties had been united under one brand. And Omnicom's Critical Mass set out to create a microsite that reflected the luxury automaker's commitment to design and style, not just vehicle performance.

- Best of Show... - Integrated Ad Campaign - SuperValu Selection '07 - Best... - Automobile Email Message - MBUSA Fashion Week Email

Advertisers want to build brand loyalty by providing utilities that both improve people's lives in some small way and directly pad corporate bottom lines.

For every marketing widget that takes off on the social network, dozens bomb. A look at why

Chris Gokiert is the COO for Critical Mass (the company I work for). Though Chris started his career as a working archaeologist, he eventually found his way into the ever changing world of digital media and has never left it. Chris has been with "CM" since pretty much the beginning and has seen it all when it comes to life in the technology lane. I recently had the opportunity to catch up with Chris and topics ranged from Tim Horton's to "agency 2.0", to Karaoke. Enjoy.

The brilliant duo of Stephen Baker and Heather Green have written one of the most insightful articles on the impact of social media on business models and business organization. It’s a follow up to their cover story in 2005 on How Blogs Will Change Your Business. They did it, of course, by using their own blog, blogspotting, to interract with their audience and come up with fresh, new answers.

Las Vegas has long branded itself as a uniquely social vacation spot, a “playground” where visitors from all over the world can mix it up over the craps table or the dance floor. Now, tourists can start interacting with one another before they’ve even chosen a hotel.

You might not always get the ROI you want, but if you try sometimes, you just might find, you get what you need

Welcome to the latest incarnation of Sales 2.0, of which UpSellit is only one example. It is a subtle shift from the first iteration of these technologies, which are only a few years old. But like the consumer counterparts -- Sales 2.0 applications continue to refine and improve approaches.

NEW YORK David Armano is vp of creative at Critical Mass, a Calgary-based digital shop 50 percent owned by Omnicom. He leads a 40-person department in Chicago that includes writers, creative directors and visual designers.

CALGARY, Alberta & TORONTO--(Business Wire)--Critical Mass (www.criticalmass.com), an interactive services firm, part of the Omnicom Group, has launched downtown Toronto's St. Felix Centre's (www.st.felixcentre.ca) Web site. The Web site, which provides the non-profit community centre with a new, online gateway to reach donors and volunteers, also offered a team of college interns with valuable hands-on work experience in interactive Web site design.

CALGARY, AB and CHICAGO, IL – Critical Mass (www.criticalmass.com), a digital marketing agency and unit of the Omnicom Group, has named Molly Hop as group media director of its recently consolidated marketing and media division. She will be based in the agency’s Chicago office.

Some of the biggest companies in the world took the stage at SES Chicago to discuss SEO and SEM. Not, though, in a silo.

Perhaps they are caught up in the holiday spirit, or maybe everybody loves a good mea culpa, but most digital media buyers are in a forgiving mood when it comes to Facebook's recent string of Beacon blunders.

Facebook, YouTube, MySpace, Linked In, Ooo Voo, Ustream, Ning, Twitter, Spock. Sounds like an all-star cast of characters from a Science Fiction movie, right? These are actually but a handful of Web based services that are helping to fuel the "2.0" movement. The question is -- are they brands?

With a plan set to undergo NASA's first major site overhaul since 2003, outsourced hi-tech solutions firm eTouch granted the coveted job to the Toronto branch of web design firm Critical Mass, which according to the latter's case study, beat out 26 other agencies to win the gig.

The NASA site has a playlist with video clips, blogs, and widgets for people to personalize their own views. Critical Mass, working with eTouch, did the site.

The fresh-faced young host cheerfully introduces the next segment of video clips. But rather than the latest music video, she is teasing a different type of fare: the often-maligned 30-second spot. In this case, she's hyping spots from GoDaddy.com and Ted airlines as part of an ambitious experiment by Firebrand to do for the commercial what MTV did for the music video more than 25 years ago: turn promotional material into content viewers actually seek out.

The National Aeronautics and Space Administration, concerned that people in the social networking generation have not shown enough interest in its work, has renovated its Web site to appeal more to the 18- to 25-year-old set.

NASA.gov got a face lift over the weekend. It went from black text in gray boxes, to glowing blue icons, roll-over sliding windows, and an elegant nebula backdrop. The update, the first major renovation since 2003, is designed to reach out to the 18-25 demographic (that has been the hardest for NASA to engage) and to appeal to the tech-savvy visitor.

Critical Mass has appointed Scott Shamberg as senior vice president of its recently consolidated marketing and media division.

The review highlights a number of outstanding features from Citi's product site and the cards site that dominated in their ability to facilitate research, navigation, and online applications.

It takes most bloggers at least a year to get noticed. It took David Armano two months.

Digital media buyers were divided on the sheer magnitude of the new advertising initiatives announced last week by the Web's two biggest social networking players -- MySpace and Facebook -- but most agreed that these new products will propel social networking advertising closer to reaching its mostly untapped targeting and viral potential.

"We have pretty much the world's top digital design firm, Critical Mass, headquartered here in Calgary -- we have a number of other growing ones, like Suitcase Interactive."

What do New Orleans, Las Vegas and Rockford, IL have in common? They, like many regions in the US that are competing for domestic tourism dollars, all needed to attract new vacationers, and they all turned to direct marketing strategies to do it.

When Facebook CEO Mark Zuckerberg meets with advertisers and agencies here on Tuesday, he will introduce what the company is billing as nothing less than "a new way of advertising." To live up to that claim, Facebook will need to walk the line of getting brands close to its users without scaring them.

Droga5's much anticipated branded entertainment effort, Honeyshed, has launched.

Critical Mass has named John Stichweh as senior vice president, general manager. In this position, he oversees the daily management of the Toronto office and its contribution to Critical Mass' global operations.

Dell's Manish Mehta and P&G's Stan Joosten join Critical Mass to discuss "How Big Business Can Benefit from 'Little' Innovation"

Can luxury brands be successful on the Internet? Some high-end companies have been hesitant to move to the Web for fear of watering down their brands, but Rolex is proving a small investment on the Internet can lead to a high profile. In fact, after quietly expanding rolex.com more recently, the brand has already received kudos from Forrester Research, which gave the site an almost perfect score (11 out of 12) for conveying its "brand image" effectively.

You have noticed several of your colleagues playing online games at work. Does this mean they are slacking off?

Work Hard, Play Hard. The Office You May Never Want To Leave!

Ad agencies are supposed to connect their client's brands to their client's consumers and they are doing a pretty bad job at it today.

Critical Mass, an interactive services firm, part of the Omnicom Group, has named Celia Jones as director of marketing. In this position, she is charged with continuing to elevate the profile of the agency and leading the company's marketing strategy, execution and brand initiatives. The position will be based out of the Chicago office.

If you're a corporate manager, David Armano over at Logic+Emotion has a set of questions you might want to ask of your ad agencies that ferret out a more sophisticated view toward social media.

"It's a good start towards the identification of an alternative to pre-roll. The main priority of the industry should be to find a viable non-intrusive option. This is a critical process for advertisers as video continues to grow as part of the creative media mix."

How important is it for an agency executive to have a Facebook page? What about using a feed reader or tagging?

What would you do for 10 years' worth of free vacations? For the kids involved in Hyatt Resorts' Ultimate Adventure Challenge, the answer to that question is pretty much anything.

New Campaign Introduces All-New 2008 Mercedes-Benz C-Class

The "Serious Play" program at Lego "offers a way for managerial teams to experiment with innovation in a fun, non-threatening way" by playing with Legos. Need to think differently in those strategy or conflict-resolution sessions? Need to do some team bonding after a hellish restructuring? Then do what 53 partners in 27 countries have done, get out the Legos.

The latest installment of Hyatt Resorts' "Ultimate Adventure Challenge" goes live today. Curium Studios developed the Web-based reality series for Global Hyatt, a project aimed at building brand awareness and affinity for the Hyatt Resorts group of family-focused "adventure" vacation properties.

Web-designed content may be the destiny of commercial advertising. Rolex's new photography campaign offers a panorama of what the future holds.

Thanks to online video, a brand's newest advertisers may be its customers

Forget the coffee. Companies are setting up break rooms with video games to create a fun office atmosphere and--believe it or not--increase productivity.

Opening the door to a new career is something most of us will do several times in our lives. With Calgary's unemployment rate at record lows, many workers are taking our labour shortage as their opportunity to make the switch.

Skinner will lead the emerging media team across Critical Mass' offices in the formulation and execution of campaigns that embrace these emerging channels.

Critical Mass' Scott Weisbrod is so engrossed with the delicate dance between company image and customer perceptions that he spends 15 to 90 minutes each day scouring the web for marketing and advertising news to inspire his postings for Experience Planner (scottweisbrod.com), the blog he launched in 2006.

With "BeerCamp unconferences," a generous sabbatical program, free breakfasts, frequent parties and an internal awards show, Critical Mass knows how to keep staff happy. As the award-winning (including Webbys, One Show and London International) interactive agency continues to add big clients like Dell Europe to its roster, having the right people - the ones who "get" the importance of one-to-one marketing - in place to facilitate its growth is a big focus.

At heart, the question is whether centralized brand-content hubs are compatible with the YouTube era of instant gratification, particularly if users are required to jump through hoops just to see them. In other words, content may be king, but only with a free-flowing distribution system that delivers it to consumers when and where they want it.

Critical Mass has hired David Armano as Vice President, Experience Design. In this newly created position, Armano will focus on the engagement between consumers and brands across multiple channels and help the firm deepen the practice.

"Our new office strategically places us in a position to meet client demand in Western Europe," said Critical Mass Chief Operating Officer Chris Gokiert.

There are no new ideas, just the same old ones refashioned for the interactive age, says Jim Forni, executive director of Critical Mass.

The growth of broadband video advertising was on full display at the IAB Leadership Forum: Digital Video program in New York, where industry leaders presented their ideas on every key issue -- from the rise of Internet TV and consumer-generated media to the search for alternative formats to pre-roll.

Hyatt Resorts is launching a promotional campaign that takes reality-TV online by putting a handful of lucky families in three Hyatt Resorts and letting Web site visitors vote on which family should win a grand prize: 50 days free at a Hyatt Resort.

Calgary, AB and Chicago, IL - Interactive firm excels in review of 15 Web design agencies.

As consumer markets fragment, marketers and designers must understand how platforms evolve and influence human behavior

In an emulation of self-directed e-shopping sites like Dell and Amazon, Citi Cards has launched a major revamp of its card application site that engages prospects with a new navigational philosophy: find it your way.

The Pampers Gifts to Grow program teamed up with the Today show Toy drive to donate extra points to kids in need.

Behind the curtain: Web technology remixes in new ways that promise to dramatically change the customer experience.

Steve Susi, Creative Director located in CMs New York office was selected by the Columbus Advertising Federation to be one of five judges for this year's regional level Addy Awards.

More Than 50 Advertising Industry Leaders Join International Jury

It has been interesting to see how the e-mail marketing channel has been embraced by supermarket chains over the past year, and the impact those e-mails have had on driving traffic to the store's Web properties.

AdWeek featured Critical Mass in a story on Georgia-Pacific's Brawny Academy.

Critical Mass and Dell will lead a Guest Executive Forum to discuss delivering customer centricity on a global scale. Chicago, IL / October 24th and 25th.

Critical Mass said Dianne Wilkins, formerly its chief operating officer, would take over as CEO.

Rapid expansion creates additional responsibilities for executive team, including new CFO and COO positions

A Forrester Research report named Critical Mass the Web design industry's leading agency.

Chicago, IL - Interactive firm excels in review of 12 Web design agencies.

The product tour has become a staple of manufacturers' Web sites, especially for automotive marketers. Mercedes-Benz has taken that idea and transplanted it to a third-party site for the launch of its R-Class wagons.

Effective personas start where customer segmentation ends. Find out how to harness this powerful concept and apply it to your online efforts.

If you thought the ad campaigns for Las Vegas were good before, then you ain't seen nothin' yet.

DeVry University, one of the largest degree-granting higher education systems in North America, announced it has retained Critical Mass, a top web design agency; iProspect, a leading search engine marketing agency; and Mphasis Integrated, a full service marketing and communications company, to enhance its marketing and student recruitment efforts.

Mercedes-Benz USA is employing an interactive satellite TV spot to kick off a month-long multimedia campaign for its 2006 M-Class luxury sport utility vehicles.

Mercedes-Benz in April will become the latest in a series of automotive marketers to put TV viewers in the driver's seat - literally.

When Ted Hellard bought the Calgary Stampeders last month, he wanted to use his own Internet advertising agency to overhaul the team's website. But his managers told him to take his business elsewhere.

Named one of the top digital shops by U.S. clients, Calgary's Critical Mass is also winning praise as a smart marketing company

In a year when the digital medium has become increasingly entrenched in marketing plans, agencies are building their reputations on a new breed of Net-savvy marketer

NASA's Web consolidation not only provided faster, simpler and more reliable access to its millions of documents, but also reduced the cost-per-user by more than 50%. Customer satisfaction scores--captured regularly from every 80th user--rank the highest ever with a score of 81 out of 100...The portal achieved the No. 2 site for government customer satisfaction...

An interview with Jerry Johnston, Chief Executive Officer.

Interactive firm shines in review of 17 leading agencies.

Dream big. That's the philosophy behind Critical Mass Inc., the Calgary web development company that began nine years ago at the top.

Kaiser Permanente, the nation's largest nonprofit HMO with 8.1 million members, joins rivals like Aetna, Blue Cross/Blue Shield and United Healthcare with a new Web site organized by target audience.

Critical Mass™, interactive agency of record for numerous Fortune 500 companies, is hosting an invitation-only breakfast panel discussion featuring two of the most recognized brands in the travel and hospitality industry-Hyatt Hotels and the Las Vegas Convention and Visitors Authority.

The Value of CRM, Driving Loyalty to Your Web Site Through a Consistent User Experience Customer relationship management (CRM) was a hot concept a few years ago, but it has not lived up to its initial billing. It was intended to deliver true customer loyalty, but it rarely does so.

Kaiser Permanente is different from most other health plans because it owns a number of hospitals, provides health services directly to its members, and has 11,000 physicians who work directly with the organization.

Leading Technology Companies and more than 20 ATG Customers Gather to Support Ultimate Customer Experiences

Ryan Caron delivered his first status report on the second Mars rover roughly half an hour after it landed: "We did not encounter the strong winds that we did during Spirit's landing," he told a group of 50 assembled in a lecture hall in Worcester, Mass., for the early morning touchdown. "We were in near-constant communication."

When it comes to generating massive amounts of Internet traffic, Jerry Johnston knows that landing on Mars ranks right up there with the Olympics or a Victoria's Secret fashion show.

Critical Mass has launched a new Web site for Dell Computer, no small undertaking considering that online-influenced and Internet commerce represents nearly half of the computer maker's annual revenue.

Critical Mass and Interwoven announced a strategic alliance that aims to deliver tailored content solutions that enhance the management of complex, dynamic online customer experiences, from brand management to eCommerce.

E-tailing's annual dress rehearsal is under way.

The world's biggest e-commerce Web site is getting a face lift.

Dell Inc. on Oct. 10 will unveil the first redesign of its Web site in three years as the company endeavors to broaden its appeal to markets ranging from mainstream consumers to IT directors.

Ted Hellard has a pottery studio in the basement of his Calgary home. When he's feeling stressed, he retreats to his workshop and immerses himself in the healing powers of clay, throwing bowls and vases and firing them in a kiln.

The National Aeronautics and Space Administration recently introduced a new Web site that serves as a portal for the agency's related sites.

The space shuttle Columbia disintegrated on entry Feb. 1. NASA's Web site received 72 million hits that day -- less than 24 hours after its revamp. By month's end, NASA.gov had attracted an unprecedented 512 million hits.

The Las Vegas Convention and Visitors Authority (LVCVA), in conjunction with R&R Partners and Critical Mass, have redesigned their website www.vegasfreedom.com to offer directories for lodging, entertainment and attractions, along with interactive features and imaginative animation to intrigue, entertain and entice the leisure traveler.

ATG (Art Technology Group, Inc., Nasdaq: ARTG), a leading developer of online marketing, sales, and service applications for global consumer-facing organizations, today announced that Hyatt Hotels Corporation and McFadyen Consulting are the co-winners of the 2003 ATG Scenario Personalization Contest.

Critical Mass™, acclaimed developer of highly sophisticated Web sites and a leader in customer experience management, today announced (with marketing communications firm R&R Partners) the launch of two new sites for the Las Vegas Convention and Visitors Bureau (LVCVA). With a consumer site at www.vegasfreedom.com and a business site at www.lvcva.com, the overarching message conveys Las Vegas as the premier leisure destination in the world.

Hyatt Hotels Corp. has seen a 5 percent to 10 percent rise in booked reservations each month since the chain relaunched hyatt.com in March.

Critical Mass, a leading global interactive agency, is pleased to announce that Thelton McMillian has joined the company's Calgary office as Chief Operating Officer, effective immediately.

In a terrible year in the interactive world when many of its big international competitors have been bought out or gone under, Calgary's Critical Mass expects a 7% increase in revenues over last year's US$30 million (C$48 million), and has signed an impressive array of new blue-chip clients.

The newly created CareOne Credit Counseling brand has engaged interactive firm Critical Mass to help develop the new brand identity and online strategies, including a new Web site.

Critical Mass, a leading interactive firm took three awards at the 2002 WebAwards, sponsored by the Web Marketing Association.

New Site Developed By Critical Mass Uses ATG Relationship Management Platform to Help Hyatt Reduce Expenses and Improve Customer Service.

Of the sea changes in automotive advertising over the past decade, probably the most important has had to do with the Internet's impact upon communications and sales channels.

The Pep Boys - Manny, Moe & Jack (NYSE:"PBY"), the nation's leading full service automotive aftermarket chain has engaged interactive firm Critical Mass to redesign their Web site, pepboys.com.

Q. My company sells through a network of indirect channels, and many of my dealers are developing their own Web initiatives. The problem is that many do not retain the feel or ease-of-use of our corporate site. How can I encourage a local Web presence while maintaining brand consistency?

Raised on Total Request Live, wireless phones, and generous allowances, generation Y is driving enormous, recession-proof sales for brands like Pepsi, Sony, and Abercrombie & Fitch. So it's not surprising that the nation's 18- to 24-year-olds are attracting the attention of all sorts of brands -- young and old, hip and stuffy alike. One unlikely suitor: the old-line car company.

Omnicom Group's Critical Mass said it won the assignment to handle all aspects related to Dell Computer Corp.'s Web site.

Mercedes-Benz USA's redesigned website MBUSA.com reached the top of the prestigious J.D. Power and Associate's 2002 Semiannual Manufacturer Web Site Evaluation Study.

Mercedes-Benz is using geographic online ad targeting to generate test drives and requests for information at its dealerships.

Critical Mass, a leading global interactive agency, is pleased to announce that Thelton McMillian has joined the company's Calgary office as Chief Operating Officer, effective immediately.

Critical Mass, the award-winning design and Web development firm, won three Silver awards and one Bronze award at the International Automotive Advertising Awards (IAAA) today.

New service uses time-shifted, precasting strategies to cost effectively deliver high-bandwidth content directly to PCs.

Critical Mass - an industry leader in web development and e-communications programs, added two awards to their long list of accolades for 2001.

Last night Critical Mass picked up four awards at the Digital Marketing Awards including Best of Show for the Mercedes-Benz C-Coupe campaign. The C-Coupe campaign also won Gold in the Integrated campaign category.

Aiming for a younger demographic than usual, Mercedes-Benz will rely heavily on the Internet to market its new C-Coupe to drivers ages 25-35.

Hyatt Hotels Corporation announced today that it has selected Critical Mass to develop the new design, functionality and technology platform for Hyatt.com and Hyatt's network of other sites in North America.

When he took his first hard look at the derelict Pilkington building, Mogens Smed discovered traces of a long line of former occupants.

Putting an exclamation point on how important the Internet has become to its business, Chicago-based Hyatt Hotels Corp. is spending millions to make its disparate sites a more effective weapon in the multibillion-dollar travel wars.

Mercedes-Benz USA has launched a private, owners-only area of the company's corporate Web site at www.MBUSA.com to provide customers with a single convenient area for them to manage their vehicle's needs and information.

The uneasiness felt at many digital agencies these hot summer days was never more apparent than when I was interviewing a senior creative executive at a major Toronto shop.

Calgary firm knows secret of being top employer.

Last night Critical Mass won the highest accolade, the Grand Prix, for on-line communications for their NIKE iD web site http://www.criticalmass.com/nikeid.

Critical Mass is taking its clients--the likes of Nike, Mercedes Benz and Procter & Gamble--upfront and personal on the Web using personalization technology to help them build deep relations with their customers.

Calgary's Critical Mass grabbed Canada's first Grand Prix of this year's festival for its NIKEiD Web site.

Critical Mass, a world-class developer of digital strategies and highly personalized Web sites, was awarded the Pixel Award for Employer of the Year at the Canadian New Media Awards.

Tampa, FL, May 15, 2001 - Critical Mass, a world-class developer of digital strategies and highly personalized Web sites, was awarded runner up award at the AIM/UNICA Excellence in Personalization awards ceremony. Critical Mass was recognized at the first ever personalization award in the industry for the development of "My Mercedes Experience On-line".

Critical Mass, a world-class developer of digital strategies and highly personalized Web sites, was awarded the prestigious Golden Pencil Award at the May 7 One Show Interactive Awards in New York.

Cosmetics company reflect.com is proving to be a survivor in the competitive world of online customized merchandising.

Manufacturers who create customized shades of cosmetics or personalized perfumes can charge shoppers a higher price. But they must also convince customers to give up a large amount of personal data.

Critical Mass announced today the appointments of two senior industry personalization experts, Scott Martin as Vice President Customer Relationship Management (CRM) and Alliances and Kevin Rasmussen as Vice President Consulting Services.

Selling your services outside Canada? You could do worse than to take a few tips from Critical Mass Inc. (www.criticalmass.com).

As soon as I saw the running shoes, I knew that they had my name on them. But this was not a shopping trip. I already owned the shoes, and they really did have my name on them, printed above each heel.

Ted Hellard is founder and chairman of Critical Mass Inc., a privately owned Calgary-based Internet company that provides Web site design and online marketing strategy to blue chip companies.

When Mogans Smed met Ted Hellard, they agreed to do something no one else has done.

Web sites have become much more than a virtual storefront. From branding and generating revenues to building customer relationships, the Website is a vital cog of a company's corporate strategy.

Professional Internet Services firm Critical Mass captured five design awards for the Mercedes-Benz USA Web site last night at the 6th annual International Automotive Advertising Awards (IAAA) in Detroit, Michigan.

Business 2.0 put it to the critics: Name the best and worst marketing and advertising efforts of the year by Internet companies. Here's the consensus.

With extensive experience in client service, strategy, and operations, Di has worked as Account Manager, Managing Director, COO, and President during her more than eight year tenure at Critical Mass. Regardless of her title, Di has been an instrumental player in all facets of the company.