CALGARY , Alberta & CHICAGO--(BUSINESS WIRE)--Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, has been named the interactive agency of record for Pearle Vision, one of the Luxottica Group's retail brands.
Critical Mass will provide strategic, creative, and development services to develop an online experience that will align with Pearle Vision's long-term business objectives. The new design and functionality for Pearle Vision's Web site will serve both the US and Canadian markets.
"Pearle Vision's redesigned Web presence will place the Company at the forefront of the eye care industry," said Jennifer Robinson, Vice President, Managing Director, Critical Mass. "The revisions will enhance customer interaction with the brand and help grow the business in their target markets."
About Critical Mass
Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, helps the world's leading companies use digital media to increase revenue, reduce costs and deepen customer relationships. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York, Las Vegas, Atlanta, Austin, Geneva, and London. For additional information, visit www.criticalmass.com.
About Omnicom
Critical Mass is a part of Omnicom Group Inc. (NYSE: OMC - News) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
