Digital Marketing Agency Critical Mass Recognized by "Oscars of the Internet"
CALGARY, AB and CHICAGO, IL - The Webby Awards, the leading international honor for the Web, has recognized the Official Rolex Web site as an "Official Honoree" - a distinction reserved for online work exhibiting remarkable achievement. The site was honored in the categories of Best Use of Video or Moving Image, Best Use of Photography, Fashion, and Best Visual Design - Aesthetic. The Web site is produced by Critical Mass, an Omnicom digital marketing agency.
Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards are the leading international awards honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites.
The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes such luminaries as David Bowie, Harvey Weinstein, Arianna Huffington, AKQA Global Creative Director Rei Inamoto, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser. "The Webby Awards honor the outstanding work that is setting the standards for the Internet," said David-Michel Davies, executive director of The Webby Awards. The Official Rolex Web Site Honoree selection is a testament to the skill, ingenuity, and vision of its creators."
"Our objective for the Official Rolex Web Site was to make it visually striking while ensuring that it worked flawlessly," said Dianne Wilkins, CEO, Critical Mass. "From the home page where a watch displays the user's local time, to the video clips that showcase the watches' histories and functions, our team has digitally captured the brand's essence."
The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 US states. Fewer than 15% of those submitted were deemed Official Honorees.
About Critical Mass
Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, helps the world's leading companies use digital media to increase revenue, reduce costs and deepen customer relationships. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York, Las Vegas, Atlanta, Austin, Geneva, and London. For additional information, visit www.criticalmass.com.
About Omnicom
Critical Mass is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
About The Webby Awards:
Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. First established in 1996, this year's Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Adobe; The Creative Group; Verizon; AOL Video; dotMobi; Level3; Adweek; Fortune; Reuters; Variety; Wired; IDG: Brightcove; PricewaterhouseCoopers; 2advanced.Net; KobeMail; and the Museum of the Moving Image.
About the International Academy of Digital Arts and Sciences (IADAS):
The International Academy of Digital Arts and Sciences is dedicated to the creative, technical, and professional progress of the internet and interactive media. The Academy is an intellectually diverse organization that includes over 550 members consisting of leading experts in a range of fields, such as musician David Bowie, Virgin Group founder Richard Branson, AKQA Global Creative Director Rei Inamoto, "Simpsons" creator Matt Groening, Real Networks CEO Rob Glaser, The Huffington Post's Arianna Huffington, and The Weinstein Company's Harvey Weinstein. The Webby Awards and The International Academy of Digital Arts and Sciences are registered trademarks of International Data Group. For more information, visit www.iadas.net.
Contact:
Matthew Caldecutt / Tiffany Guarnaccia
Trylon SMR
212-725-2295
matthew@trylonsmr.com / tiffany@trylonsmr.com
