Feature:

Critical Mass Cited As Leader By Independent Research Firm

The Forrester Wave: Interactive Marketing Agencies - Web Design Capabilities, Q2 2007

Forrester Research, Inc


Calgary, AB and Chicago, IL - Interactive firm excels in review of 15 Web design agencies. + Read more

 
 

"By building lasting customer relationships and creating cutting-edge interactive Web sites, Critical Mass is proving it can take the right strategic steps to stay on top."

- Norma Ramage

Marketing Magazine

 
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Latest News/Press Releases

5/14/2008
iMedia Connection - How Widgets Can Dismantle Your Silos

Trouble keeping everyone up to speed? See how this easy-to-use tool can organize your team. Picture this. You have a senior executive who is responsible for your digital initiatives.

5/13/2008
DM News - Marketing Luxury Despite Tough Times

While many sectors have seen sales drop due to the recent economic downturn, luxury brands, from watches and cars to clothing and jewelry, have the benefit of a clientele that, for the most part, remains unaffected by the financial strains that restrict mainstream consumers' spending.

5/9/2008
DM News - Profile: Dianne Wilkins, CEO, Critical Mass

What do you think when you hear the term "direct marketing" and how has it changed? Honestly, the first thing that pops into my mind is junk mail and bad fonts…but that's an old stereotype.

5/5/2008
AdWeek - "Application Economics: Will Interactive Agencies Please Make Themselves Useful"

It was the year 2000. I had been with digital shop Agency.com for less than six months when I got the call. It was Jon, one of our business development people. "We got it," he said. "We won the Grainger.com business!" Huh? I was less than enthusiastic.

5/2/2008
Critical Mass Takes Home 9 Horizon Interactive Awards

Horizon Interactive Announces 2008 Winners: - Best of Category -- Mercedes-Benz USA Fashion Week - Gold -- Official Rolex Website -- Dell XPS and Alienware "Everyone Dies" -- NASA.gov

4/14/2008
Ad Age - "Does Your Company Need a Chief Blogger?"

It's a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging -- and the title of chief blogger -- is beginning to hit its stride.

4/8/2008
Rolex Website Receives Official Honoree Distinction

Digital Marketing Agency Critical Mass Recognized by "Oscars of the Internet" CALGARY, AB and CHICAGO, IL - The Webby Awards, the leading international honor for the Web, has recognized the Official Rolex Web site as an "Official Honoree" - a distinction reserved for online work exhibiting remarkable achievement.

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Latest Awards & Accolades

2007
+ HSMAI Awards Critical Mass Two Adrian Awards

In the 51st Annual competition, out of almost 1,300 entries submitted, our Hyatt Resorts Ultimate Adventure Challenge entry was judged as one of the best in multiple categories by expert hospitality, travel, tourism and media professionals.

2007
+ Critical Mass winner of Eight Creativity Awards

This year's competition had over 2,700 entries from 45 states and 29 countries. Critical Mass recieved honors for both website and eMarketing campaigns

  • MBUSA Fashion Week, Silver, Consumer Website
  • Pampers.com, Silver, Consumer Website
  • Dell XPS Fight Banner, Gold, Banner Advertising
  • Albertsons Salmon Floating Banner, Silver, Banner Advertising
  • Albertsons Traditions Made Easy, Merit, Consumer Website
  • SuperValu Selection '07, Merit, Consumer Website
  • Rolex.com, Merit, Consumer Website
  • MBUSA C-Class Microsite, Merit, Consumer Website

2007
+ Critical Mass earns highest honors at Interactive Media Awards

The 3 "Best in Class" winning campaigns include:

  • Albertsons Traditions Made Easy,
  • SuperValu Selection '07, and
  • Vic Wonder: Vegas Visionary.

2007
+ Critical Mass Takes Four Gold W3 Awards and Sixteen Silver Awards!

The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Winning work includes the following:

  • Gold:  BF Goodrich Outstanding Trails Microsite in the automotive category;
  • Gold:  Pampers.com in the Children category; and
  • Gold:  Rolex.com in both branding and home page categories
  • Silver:  Hyatt Place
  • Silver:  Rolex.com (in 6 different categories)
  • Silver:  Dixie Zap-A-Germ Banners
  • Silver:  Pampers Caterpillar Widget
  • Silver:  Pampers.com
  • Silver:  Vic Wonder: Vegas Visionary
  • Silver:  Mercedes-Benz USA C-Class Launch
  • Silver:  Mercedes-Benz USA Fashion Week
  • Silver:  Mercedes-Benz USA GL-Class Teaser Banner
  • Silver:  GP Disney Storybook Sweepstakes

Visit Award Site

2007
+ Critical Mass Receives adTech's People's Choice Award

Critical Mass receives adTech's People's Choice Award for our work on the Mercedes-Benz USA GL Teaser banner in the Best Large Format Ad category.

2007
+ Critical Mass Cited As Leader By Independent Research Firm

Calgary, AB and Chicago, IL - Interactive firm excels in review of 15 Web design agencies.