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Today
  • Critical Mass is founded as a promotional CD-ROM developer by entrepreneurs Ted Hellard and Michel Clairo
  • Critical Mass enters the web development space by designing Mercedes-Benz USA's corporate website. To this day www.MBUSA.com remains one of Critical Mass' most recognized sites
  • Critical Mass wins Dennys
  • The staff of Critical Mass grows exponentially as the Mercedes-Benz USA account grows
  • Critical Mass and Mercedes-Benz USA sell their first car online
  • Smirnoff chooses Critical Mass to design a content-rich brand site in support of their James Bond, Tomorrow Never Dies campaign
  • Critical Mass expands, opening offices in Stockholm and Chicago
  • Critical Mass wins Saab account
  • Western Union selects Critical Mass to redesign their site
  • Critical Mass' sister company Large Medium launches the Saab web site
  • Critical Mass begins to win prestigious awards including:
    • London International Advertising Awards - Winner & Finalist, Mercedes-Benz USA
    • One Show, Bronze Pencil & Finalist - Mercedes-Benz USA
    • International Automotive Advertising Awards - Gold & Bronze, MBUSA.com
    • @D:Tech Conference Awards - Gold, MBUSA.com
  • As a result of a 50% investment, Critical Mass becomes part of Omnicom Group Inc., the world's largest marketing communications network
  • Critical Mass opens an office in New York
  • Nike asks Critical Mass to develop their personalized e-commerce initiative, NIKEiD
  • Procter & Gamble chooses Critical Mass to redesign www.pg.com, calling us the "best kept secret in the interactive space"
  • Critical Mass wins:
    • London International Advertising Awards - Finalist, Mercedes-Benz USA
    • New York Festivals - Bronze World Medal, MBUSA.com, Finalist Certificate, Smirnoff.com
    • International Automotive Advertising Awards - Gold, Silver, Bronze & Merit, Mercedes-Benz USA
  • Time Magazine names our NIKEiD site one of the "Top 10 Designs of the Year 2000"
  • Critical Mass moves to Pilkington building in Calgary.
  • Critical Mass wins:
    • London International Advertising Awards - Finalist, Mercedes-Benz USA
    • New York Festivals - Gold World Medal, NIKEiD
    • Cannes Lions 47th International Advertising Festival - Cyber Finalist, NIKEiD and Mercedes-Benz USA
  • Critical Mass builds first P&G Brand site for Reflect.com
  • Critical Mass begins work on a new site for Kaiser Permanente
  • Critical Mass wins the prestigious Grand Prix at the 2001 Cannes Awards out of 1,400 entries worldwide
  • Critical Mass is named "Digital Agency of the Year" by Marketing Magazine
  • Hyatt, Kaiser Permanente and Philips all choose Critical Mass to develop their sites and marketing programs
  • Critical Mass posts its 24th consecutive profitable quarter
  • Critical Mass named Employer of the Year by the Canadian New Media Awards
  • Critical Mass launches dealer web sites for Mercedes-Benz USA
    • Dell selects Critical Mass to become their Interactive Agency of Record
    • MBUSA.com is named the #1 automotive site by JD Powers & Associates
    • PG.com is named the #1 corporate portal site
    • Critical Mass expands to Austin and Las Vegas
    • The Las Vegas Convention and Visitors Authority selects Critical Mass
    • Critical Mass wins Company of the Year at the Canadian New Media Awards
    • Critical Mass posts its 28th consecutive profitable quarter
    • Critical Mass begins work with several new clients including NASA, Albertsons, AT&T Wireless and Disney
    • Critical Mass publishes new NASA portal on eve of Columbia crash. Builds interim site to handle 186 million hits in the first 24 hours.
    • Dell.com is named the #1 E-commerce Site
    • NASA wins Webby Award in the Government & Law category
    • Critical Mass is named One of Ten Best Digital Agencies in Canada by Digital Marketing Magazine
    • Critical Mass ranked first out of 17 firms in overall offering according to Forrester's Web Design Agency Shootout Report
    • Critical Mass is featured in the Globe and Mail book, The New Canada
    • With more than 200 employees, Critical Mass continues to produce world-class work for Fortune 500 companies
    • KP.org awarded Best Design Consumer Portal by Medicine on the Net
    • Kaiser Permanente wins 3 Platinum awards from eHealthcare Leadership
    • Critical Mass begins work with new clients Morgan Stanley, Andersen Windows and Pampers
    • Critical Mass is featured in Marketing Magazine as "Reaching Critical Mass" and in The Globe and Mail as "How Calgary Firm Struck Digital Gold"
    • Critical Mass launches VisitLasVegas.com for the Las Vegas Convention & Visitors Authority
    • Critical Mass begins work with new clients including: Michelin, Frontier Airlines, Reliant Energy, and Citi
    • Mercedes-Benz USA SLR microsite wins Webby Award in the Automotive category