"The Internet is a critical component of our business, and the work that Critical Mass does ensures that my clients receive the best possible treatment online as well as offline."
- Ken Benoit
Fletcher Jones
Motorcars
Critical Mass has been meeting the challenges for Mercedes-Benz USA for ten years - with comprehensive interactive solutions that support consumers through the entire purchase funnel, from Awareness to Shopping to Buying to Owning.
Since this leading luxury automaker began its relationship with Critical Mass in 1996, we've worked together to develop all of Mercedes-Benz USA's interactive strategies and programs.
Each year, more than 70 million consumers research their vehicle purchase online, Our challenge is to ensure that each touchpoint -- from the banners that users see, to their experience on MBUSA.com, to the communications they receive after they leave -- connects consumers to the information they need while conveying the qualities of excellence and innovation they expect from the Mercedes-Benz brand.
Today, the digital channel is an integral part of Mercedes-Benz's marketing mix and sales process. The company's new model launches, branding campaigns, dealer communication initiatives and relationship marketing programs - all have significant interactive components that we integrate into the broader Mercedes marketing efforts.
To drive awareness for Mercedes-Benz, we buy millions of dollars in media annually across multiple digital channels, ranging from online to in-elevator advertising to PDAs and more. We also handle asset development for these campaigns and continually innovate with new formats and technologies. Whether it's iTV campaigns for the M-Class on the Dish network or avatars that walk into the browser on Edmunds.com, our media work continually pushes the bounds of the available technology.
Mercedes-Benz is perennially recognized in global award competitions and has racked up numerous accolades from Consumer Reports, JD Power, Gomez, Accenture, the Clio Awards, Webbys and others. The interactive channel has become an important part of the overall Mercedes-Benz sales process, and delivers thousands of qualified leads to Mercedes-Benz dealers each year.
